TRENDS IN COASTAL TOURISM IN THE NETHERLANDS 2025
How travel habits are changing — and what opportunities await along the Dutch coast
Coastal tourism in the Netherlands is going through a quiet transformation. In 2025, travellers want much more than just “a weekend at the beach”: they are looking for wellbeing, sustainability, authenticity, and flexibility.
At Ouddorp Connection, we see these changes season after season — in the way guests choose, plan, and enjoy their holidays by the sea. Here are the key trends shaping coastal tourism in the Netherlands this year.
1. From short getaways to slow, mindful stays
Weekend breaks are turning into longer, slower stays, often outside the high season.
With remote work and flexible schedules, many travellers now spend one or two weeks by the sea, mixing relaxation with productivity.
Opportunity for hosts:
- Offer weekly rates and reliable Wi-Fi.
- Create cosy corners for remote work.
- Promote the idea of “living like a local by the sea.”
2. Sustainability becomes a real priority
Travellers are increasingly aware of their impact. They prefer eco-friendly stays powered by green energy and local resources.
The Dutch coastline, with its dunes, wide beaches and nature reserves, is perfect for responsible, nature-based tourism.
Opportunity:
- Use and promote renewable energy and eco-cleaning.
- Communicate your sustainable efforts clearly on your website.
- Partner with local environmental initiatives.
3. The rise of “close-to-home” holidays
Even with international travel recovering, Dutch residents still love vacations within the country.
Coastal destinations like Ouddorp, Zeeland, Texel or Zandvoort are top choices for quick “micro-adventures” close to home.
Opportunity:
- Market stays as stress-free local escapes.
- Offer local experiences: cycling, sailing, seafood tasting, yoga at sunset.
4. Family and group travel grows
Multi-generational travel is on the rise. Families and groups of friends want spacious, comfortable holiday homeswith room to share quality time.
Opportunity:
- Emphasise shared spaces (gardens, terraces, BBQ areas).
- Provide family equipment (cribs, highchairs, pet-friendly policies).
- Show authentic photos of cosy common areas.
5. Wellbeing and digital detox
After years of fast-paced living, travellers crave calm, nature, and balance.
The sea is becoming a place to reconnect, both physically and mentally.
Opportunity:
- Create wellness packages: yoga, massages, meditation by the sea.
- Promote digital detox stays.
- Focus on emotional wellbeing, not just comfort.
6. The new international visitor
Visitors from Belgium, Germany, and France are returning, drawn by cleanliness, safety, and natural beauty.
They look for authentic local experiences, not mass tourism.
Opportunity:
- Offer your site in multiple languages (NL/DE/FR/EN).
- Highlight local culture and nature.
- Use storytelling: “A hidden gem of the North Sea, calm and sustainable.”
7. Quality and experience pay off
Homes that offer something special (design, comfort, sustainability) stay booked all year.
Guests prefer value and atmosphere over price alone.
Opportunity:
- Upgrade interiors with natural materials and good lighting.
- Provide local touches (bicycles, welcome gifts).
- Think about how your home feels — not just how it looks.
8. Longer travel seasons
Spring and autumn are becoming popular for getaways, thanks to flexible work and milder weather.
This helps balance tourism year-round and supports local economies.
Opportunity:
- Offer mid-season deals.
- Promote off-peak activities: hiking, gastronomy, wellness.
